“The Azante name comes from “asante” which is a Swahili word meaning “Thank You”. The truth is, I am truly thankful to be able to create my own destiny, doing what I love every day.”

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A little about me . . . .

I’m Cheri, a creative entrepreneur and jewelry designer. I’ve been designing and making jewelry for over 20 years. I truly love creating wearable art that makes a statement! I’m inspired by my travels around the world and impart the colors, textures, and designs I’ve experienced. I believe as women we need to express our bold and creative hearts with jewelry that reflects our attitude.

When I started Azante Designs in 2001, my jewelry was sold exclusively through consultants in 28 states throughout the U.S. Today, I’ve evolved and have chosen a simpler path, creating jewelry piece-by-piece, imparted with love and positive intentions.

“There’s something special about designing wearable art.
The feel of the clay between my fingers and the mixing of colors, textures and materials.
The act of creating something beautiful out of chaos. It’s this simple process that keeps my soul content.”